SECURING SPONSORSHIPS

This guide outlines 7 simple steps to help you secure sponsorships and fund your shirts and school!

7 Steps to Getting Sponsorships for Your School’s Custom Shirts

We want every student to experience the joy and pride that comes from wearing their school’s custom shirt, so our goal is to help you provide each student with a FREE custom shirt at no cost to your families or school.

When sponsors partner with your school, they get to support the students in their community while also advertising their business (sponsors typically have their logo on the back of the shirts). Because students wear their shirts year-round, they become "walking billboards" for your business sponsors, providing continuous exposure and maximizing the value of their sponsorship.

These 7 steps will make the process of collecting sponsors simple and easy:

1. Determine Your Fundraising Goal
2. Brainstorm Potential Sponsors
3. Create Sponsorship Packages
4. Go Get Sponsors!
5. Collect Sponsor Logos
6. Email Sponsor Logos to Your Spirit Wear Consultant
7. Thank Your Sponsors

In 2018 alone, schools that used these steps and resources to secure sponsorships raised over $3 million to fund their shirts and schools! Our hope is that these steps will help YOU be the hero that provides every student with a free custom shirt.

  • 1. Set Goals
  • 2. Sponsors
  • 3. Levels
  • 4. Go Get Em!
  • 5. Logos
  • 6. Email
  • 7. Thank

STEP 1: Set Your Fundraising Goals

After you Get A Quote for your order, the first step is setting a fundraising goal. Set Your Goal high enough to cover your order cost and any additional funds you would like to raise. Remember, your school gets to keep all additional funds earned through your t-shirt sponsorships!

Note: When thinking through the number of shirts you’ll order, consider students, faculty, staff, PTA/PTO volunteers, etc. We highly recommend including extras in each size in case additional students come in or incorrect sizes are ordered.

Get a Quote Here Set Your Goal

STEP 2: BRAINSTORM POTENTIAL SPONSORS

After you’ve set your goal, you’re ready to brainstorm potential sponsors. Grab a few members of your PTA/PTO to help you. Below are three suggestions for the most common types of sponsors.

EXISTING PARTNERS

Your school may already have longstanding relationships with organizations who are supporting your school in some way. Many of them will likely love to help fund your shirts!

BUSINESSES IN THE COMMUNITY

Think of businesses your PTA/PTO members have relationships with, as well as ones that are close to your school. Below is a list of the most common types of businesses that sponsor school shirts.

  • Construction / Engineering / Home Improvement
  • Doctor / Hospital / Dentist / Orthodontist
  • Restaurants
  • Fitness / Sports
  • Real Estate
  • Automotive
  • Child Services / Education / Tutoring / Summer Camps

PARENTS OF STUDENTS

Most parents own, work for, or know of a business that would love to sponsor your school. Many schools have funded their shirts solely by sending home our "Letter to Parents" Resource (found in Step 4).

 

STEP 3: Sponsorship Levels

Now that you know your financial goals and have a list of potential sponsors, it’s time to create sponsorship pricing levels. We know that every community is unique, and price sensitivity can fluctuate. Therefore, some schools find it best to customize their sponsorship levels, while others choose to use our standard sponsorship levels. Regardless of what you choose, we want to stress the importance of not undervaluing your sponsorships. Remember that students will wear their shirts throughout the year and become “walking billboards” for the sponsors. The goal is to offer fair pricing to the sponsors that still achieves your financial goals.

Check out our Sponsorship Package Resource to see a few examples based off of our recommended pricing. You might be surprised to see that it only takes a few sponsorships to reach your fundraising goals.

If you want to get creative with your sponsorship packages, we recommend “sponsorship bundling.” Many schools find it helpful to include additional sponsorship benefits to each level. This is a great option if you typically seek sponsorships for any other event or fundraiser throughout the year.

Note: the maximum number of printed sponsor logos is 15 on the back and 1 on each sleeve. However, you are free to have as many name-only sponsors as you would like.

 

STEP 4: GO GET SPONSORS!

Schools tend to be more successful at getting sponsors when they use a variety of communication channels. Use the three editable resources below to help you communicate your need for sponsorships with your community. In order to reach the most potential sponsors, we recommend using all of these resources. And don’t forget to follow-up!

SPONSORSHIP FORM FOR BUSINESSES

Download Form
Download .pages Version

SOCIAL MEDIA POSTS TO PARENTS

Download Posts

LETTER / EMAIL TO PARENTS

Download Letter

 

Other best practices for getting sponsors:

1. Ask for help. Recruit a team of your fellow PTA/PTO members. This will take the full responsibility off of your shoulders and leverage your team members’ unique relationships in the community.

2. Divide and conquer. If each person on your team reaches out to two or three sponsors, the success rate will be higher, more ground will be covered, and it will take a lot of pressure off you!

3. Follow up. Regardless of the communication channel, make sure to follow up with potential sponsors. People require multiple touch points before they respond.

STEP 5: COLLECT SPONSOR LOGOS

You have a committed sponsor! Now what? We recommend asking for their payment to secure their placement (all money is given directly to your school/PTA/PTO). Then, ask for the business logo they would like on the shirt. We need high resolution vector art files for printing, as described in our Art File Guide.

THE ART FILE GUIDE

Sponsors are making an investment with their sponsorship, so we want to make sure their logo is as clear as possible. If the sponsor does not have a vector file, please ask for the highest resolution file they have (we can convert many of them to vector files for you for FREE). If we’re unable to convert a logo, our graphic designers can recreate it for you. We can recreate three logos for FREE. After three, the recreations cost $15 per logo. Please refrain from sending in business cards as sponsor logos (they don’t convert well). All sponsor logos will be printed in one color: navy, black, or white.

Since print space is limited, the maximum number of printed sponsor logos is 15 on the back and 1 on each sleeve. If a business or parent buys a name-only ad, or does not have a logo, please list out the names of those sponsors. You are free to have as many name-only sponsors as you’d like.

View Art File Guide

STEP 6: EMAIL SPONSOR LOGOS TO SPIRIT WEAR CONSULTANT

Once you have your sponsor logos, email all of them to your Spirit Wear Consultant, including your name-only sponsors. Please make sure your school name, sponsor name, logo size, and desired logo placement are in the email. Then we’ll send all of your logos to our graphic designer to add to your t-shirt mock-up after your order is placed.

STEP 7: THANK YOUR SPONSORS

It’s a BIG deal when sponsors commit to partnering with your school and sponsoring your shirts. We want them to know their support is appreciated, so we’ve created an editable Thank You Letter Resource for you to use. We also suggest ordering an extra shirt for each sponsor and inviting them to the Fun Run!

View Thank You Letter


Questions? Ask Your Spirit Wear Consultant!

We would love to answer any questions and help with any challenges. If you have a question or need help, simply reach out to your Spirit Wear Consultant!

BEST PRACTICES

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1. ASK FOR HELP

Recruit a team of your fellow PTA/PTO members. Leverage your team’s unique relatinoships in the community.

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2. MAKE A LIST

Brainstorm any potential sponsors, no matter how far of a shot it seems. The worst that can happen is they say no!

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3. DIVIDE & CONQUER

Each member should reach out to two or three sponsors, including the ones they have relationships with.

THAT'S IT!

Those are the 7 simple steps to help you secure sponsorships to fund your shirts and school! Your hard work will pay off when you get to see the joy and excitement on students faces on fun run day! Thank you for all you do to strengthen your school!

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WE'RE HERE TO HELP

Please know that we are here to help you every step of the way. We would love to answer any questions you have or help you with any challenges you face.

ASK US ANYTHING